, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case

visibility, including a discussion of the strengths and limitations of stereotype research and the quest for

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Evaluation research (Social action programs)

Research methods for counseling : an introduction / Wright, Robert J., 1945-

Consumers -- Research.

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

Consumer behavior / Hoyer, Wayne D. author.