23 Results Found
00000000000IIE
1.
by
Schiffman, Leon G., author.
Format:
Books
Publication Date
2019
Excerpt:
Consumer behavior / Schiffman, Leon G., author.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
3.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
4.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
5.
by
Schiffman, Leon G. (DE-588)154336181
Format:
Books
Publication Date
2015
Excerpt:
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
by
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format:
Books
Publication Date
2014
Excerpt:
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
7.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2014
Excerpt:
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
by
Schiffman, Leon G.
Format:
Books
Publication Date
2014
Excerpt:
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
9.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
10.
by
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Consumer research.
11.
by
Chipp, Kerry.
Format:
Books
Publication Date
2004
Excerpt:
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing