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13. 
Cover image for Psychology : themes and variations
by 
Weiten, Wayne, 1950- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of
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14. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
15. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
16. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
18. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
19. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior
Available: Copies:
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