McGraw-Hill International editions. Marketing & advertising series.

Affinity Advertising and Pub. CC,

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

Advertising.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising copy.

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher