Industrial marketing -- Case studies.

African setting through case studies.

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

areas of application. This new edition has been comprehensively updated and includes case studies and

Project management -- Case studies.

-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell

Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within

of teaching practice. Case studies and 'What does this mean for you?' boxes in every chapter take

research methodology: case studies -- Qualitative research methodology: methods of observing people

with theory and real-life application, making use of a number of pedagogical features including case

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

what we mean by literature. Case studies that model good practice are included with suggestions for