trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

capabilities -- M-commerce -- Conclusion -- Key learning points -- Review questions and tasks -- Key further

Electronic commerce -- South Africa.

and social responsibility -- Strategic entrepreneurship -- Techno-entrepreneurship -- E-commerce and

marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e

computing? -- Information systems in the enterprise -- Enterprise-wide technologies and methodologies -- E-commerce

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8

business markets. -- 5. E-commerce strategies for business markets. -- 6. Supply chain management. -- 7

Ais Foundations -- Data Management and Electronic Commerce -- Internal Control -- Business

Electronic commerce.

Electronic commerce.