marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

options while interactive case studies bridge today's technology and strategy. Use It activities, give

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

functional aspects of HR -- 5: Recruitment and selection -- 6: Flexible working -- 7: Reward strategy and

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

"Content can be an effective and economical tool to add to your marketing strategy. But content