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1. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Sales promotion.
Available: Copies:
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
5. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
7. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
Available: Copies:
8. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
10. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
11. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
12. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales promotion.
Available: Copies:
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