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1. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- United States -- Management.
Available: Copies:
2. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Machines de bureau -- Industrie -- États-Unis -- Histoire.
Available: Copies:
3. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and
Available: Copies:
5. 
Cover image for Introduction to fashion merchandising
Introduction to fashion merchandising
by 
Rath, Patricia Mink.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1309/92039192-d.html
Format: 
Books
Publication Date 
1994
Excerpt: 
Industrie de l'habillement -- États-Unis.
Available: Copies:
6. 
Cover image for Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
by 
Wilson, Aubrey.
Format: 
Books
Publication Date 
1994
Excerpt: 
Service industries -- Marketing.
Available: Copies:
7. 
Cover image for Culture, society, and the media
Culture, society, and the media
by 
Gurevitch, Michael.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/88029700-d.html
Format: 
Books
Publication Date 
1988 1982
Excerpt: 
-- Large corporations and the control of the communications industries / Graham Murdock -- Negotiation of
Available: Copies:
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