Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Pricing.

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

for overheads -- Pricing -- Marginal costing and decision making -- Capital investment decisions

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.