FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

Fundamentals of social research methods : an African perspective / Bless, Claire.

children's social and moral development -- Supporting children's aesthetic and creative development.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Doing social research : a global context / Wagner, Claire.

Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Special events -- Planning.

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Curriculum planning -- United States.

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and