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13.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling

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14.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

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15.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

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16.

What it really takes to be world class

Sunter, Clem, 1944-

Format:

Books

Publication Date

1997

Excerpt:

South Africa -- Politics and government -- 1994-

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17.

Applied business statistics

Wegner, Trevor.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0834/96113571-d.html

Format:

Books

Publication Date

1993

Excerpt:

Applied business statistics / Wegner, Trevor.

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