-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Human information processing -- Research.

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Consumers -- Attitudes.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Performance Research Associates' Delivering knock your socks off service. Zemke, Ron.

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The