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Implementing strategy : making strategy happen / Stonich, Paul J. ., ed.

The management of strategy : concepts and cases / Ireland, R. Duane.

Crafting and executing strategy : text and readings / Thompson, Arthur A., 1940-

Global and transnational business : strategy and management / Stonehouse, George.

Strategy and the business landscape. core concepts / Ghemawat, Pankaj.

Promotional strategy : Managing the marketing communications process / Engel, James F.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /

Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

options while interactive case studies bridge today's technology and strategy. Use It activities, give