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Advertising and the mind of the consumer : what works, what doesn't and why / Sutherland, Max.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

advertising / Angelopoulo, G. C.

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communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Advertising.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

your market -- Advertising your small business -- Operations management -- The human resource function

Advertising.