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by 
Du Plessis, D. F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction to public relations and advertising / Du Plessis, D. F.
Available: Copies:
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2000
Excerpt: 
Celebrating the best of South African advertising and design, 1994-2000. Affinity Advertising and
Available: Copies:
by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising on the Internet : how to get your message across on the World Wide Web / Armstrong
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
7. 
Cover image for The king of Madison Avenue : David Ogilvy and the making of modern advertising
by 
Roman, Kenneth.
Format: 
Books
Publication Date 
2009
Excerpt: 
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
Available: Copies:
9. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
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