by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html
Format:
Books
Publication Date
2007 2006
Excerpt:
Essentials of contemporary advertising / Arens, William F.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Duncan, Tom
Format:
Books
Publication Date
2005
Excerpt:
Principles of advertising & IMC Duncan, Tom
by
Drewniany, Bonnie L., author.
Format:
Books
Publication Date
2014
Excerpt:
Creative strategy in advertising / Drewniany, Bonnie L., author.
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
by
Drewniany, Bonnie L.
Format:
Books
Publication Date
2013
Excerpt:
Creative strategy in advertising. Drewniany, Bonnie L.
by
Drewniany, Bonnie L.
Format:
Books
Publication Date
2010
Excerpt:
Creative strategy in advertising / Drewniany, Bonnie L.
by
Jewler, A. Jerome.
Format:
Books
Publication Date
2001
Excerpt:
Creative strategy in advertising / Jewler, A. Jerome.
by
De Jager, Clarissa.
Format:
Books
Publication Date
1995
Excerpt:
Advertising and the law / De Jager, Clarissa.
by
Russell, Peter, editor.
Format:
Books
Publication Date
2013
Excerpt:
Game changers : the evolution of advertising / Russell, Peter, editor.
by
Saunders, Dave, author
Format:
Books
Publication Date
1997
Excerpt:
Best ads : humour in advertising / Saunders, Dave, author
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
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