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13.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumers have with product brands / Makhafola, Kelebogile.

Available: Copies:

14.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

15.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

16.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

17.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

18.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

19.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

20.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

21.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

22.

Could the black diamond spending culture have an impact on a brand's health?

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

23.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

24.

Cover image for Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Blackwell, Roger D.

(2)

Engel, James F.

(2)

Kanuk, Leslie Lazar.

(2)

Kotler, Philip.

(2)

Lamb, Charles W.

(2)

Miniard, Paul W.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Schiffman, Leon G.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Wisenblit, Joseph.

(2)

Arens, Christian.

(1)

Arens, William F.

(1)

Armstrong, Gary (Gary M.)

(1)

(1)

Boshoff, Christo.

(1)

Brannon, Evelyn L.

(1)

(1)

Burgess, Steven M.

(1)

Burnett, John, 1944-

(1)

Bye, Elizabeth.

(1)

CAM Foundation.

(1)

Choi, Tsan-Ming, editor.

(1)

Czinkota, Michael R.

(1)

D'Amico, Michael.

(1)

Davis, Joel, 1950-

(1)

Digue, Sarah-Ann.

(1)

Dobscha, Susan, editor.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Felton, George, 1947-

(1)

Gerstman, Richard.

(1)

(1)

Gumede, Nozipho.

(1)

Hair, Joseph F.

(1)

Institute of Marketing.

(1)

Jacobs, Ron, 1948-

(1)

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kodisang, Lebogang.

(1)

Kotler, Philip, author.

(1)

Lazzarus, David.

(1)

Makhafola, Kelebogile.

(1)

Marich, Robert.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

McDaniel, Carl D.

(1)

Meyers, Herbert M.

(1)

Mokoena, Kamogelo.

(1)

Mokoena, Lotang.

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Motloutsi, Tshianeo.

(1)

(1)

Mujeer, A. Qasim.

(1)

Munyuki, Karabo.

(1)

Ngobeni, Lesego.

(1)

O'Guinn, Thomas C.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Pasiya, Malwande.

(1)

Popcorn, Faith.

(1)

Posner, Harriet, author.

(1)

Pougnet, Jacqueline.

(1)

Richardson, Paul, 1962-

(1)

Rousseau, Deon.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Semenik, Richard J.

(1)

Singer, Dorothy G.

(1)

Singer, Jerome L.

(1)

(1)

Stone, Bob, 1918-2007.

(1)

Underhill, Paco.

(1)

Versfeld, R. Andrew.

(1)

Weigold, Michael F., 1958-

(1)

Wells, William, 1926-

(1)

Wilby, Sigrun Elizabeth.

(1)

Williams, Keith C.

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Worcester, Robert M.

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Zikmund, William G.

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Subject

Consumer behavior.

(17)

Marketing research.

(12)

(10)

Consumers -- Research.

(7)

(5)

Motivation research (Marketing)

(5)

Branding (Marketing)

(4)

Consumers -- Research -- South Africa.

(4)

(4)

Marketing -- South Africa -- Management.

(4)

Marketing -- Management.

(3)

Advertising media planning.

(2)

Communication in marketing.

(2)

Consumer behaviour.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa.

(2)

Fashion merchandising.

(2)

Marketing research -- South Africa.

(2)

Verbraucherverhalten.

(2)

Advertising -- Fashion.

(1)

Advertising -- Research.

(1)

Advertising -- United States.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Aufsatzsammlung.

(1)

Automobiles -- Marketing.

(1)

Bekleidungsindustrie.

(1)

Beklädnadsindustri -- prognoser.

(1)

(1)

Branding (Marketing) -- South Africa.

(1)

(1)

Children with social disabilities.

(1)

Cinéma -- Aspect économique.

(1)

Clothing trade -- Forecasting.

(1)

Clothing trade.

(1)

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers, Black -- South Africa.

(1)

Customer relations.

(1)

Direct marketing.

(1)

Export marketing.

(1)

Fallstudiensammlung.

(1)

Fashion -- Forecasting.

(1)

Fashion design.

(1)

(1)

Filmwirtschaft.

(1)

Gestion par objectifs.

(1)

Internet marketing.

(1)

(1)

Jeux vidéo -- Aspect psychologique.

(1)

(1)

(1)

Konsumentenverhalten.

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Case studies.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Recherche.

(1)

Marketing -- Sex differences.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Marktforschung.

(1)

(1)

Mass media and children -- United States.

(1)

Mass media and children.

(1)

(1)

(1)

Mercadotecnia directa.

(1)

Mode -- prognoser.

(1)

(1)

Motion pictures -- Distribution.

(1)

Motion pictures -- Marketing.

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

Médias et enfants -- États-Unis.

(1)

(1)

Prévision économique.

(1)

Psychology, Child.

(1)

Publicidad por correspondencia.

(1)

(1)

Social media -- South Africa.

(1)

Sociétés de production cinématographique.

(1)

(1)

Strategisch management.

(1)

Target marketing.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Television and children -- United States.

(1)

Television and children.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Télévision et enfants -- États-Unis.

(1)

(1)

Ventas por correo.

(1)

(1)

Verbraucherforschung.

(1)

Video Games -- psychology.

(1)

Video games -- Psychological aspects.

(1)

(1)

(1)

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