How Nike did it : Nike sparking innovations through empathic design : a case study

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

Framed minds : a study of consumer agency in new media space

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

A Moyo case study : identifying key activities which drive a positive brand image

Exploratory study into the impact of sensory branding for common household product categories