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Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Building global brands / Betsy Holden -- Branding and organizational culture / Gary A. Mecklenburg

Available: Copies:

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

: consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html

Format:

Books

Publication Date

2004

Excerpt:

The pirate inside : building a challenger brand culture within yourself and your organization /

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Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

organizational capabilities -- Managing the internal organization to promote better strategy execution

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Organizational behavior

Kreitner, Robert.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Organizational behavior / Kreitner, Robert.

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End of millennium

Castells, Manuel, 1942-

Table of contents http://catdir.loc.gov/catdir/toc/fy035/00037873.html

Format:

Books

Publication Date

2000

Excerpt:

Economy, Politics, and Culture ---- 4. Development and Crisis in the Asian Pacific: Globalization and the

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Contemporary management

Jones, Gareth R.

Format:

Books

Publication Date

2000

Excerpt:

organizational structure -- Organizational control and culture -- Human resource management -- pt. 5. Managing

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Winning with the P & G 99 : 99 principles and practices of Proctor & Gamble's success

Decker, Charles L.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/99168701-b.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99168701.html

Format:

Books

Publication Date

1998

Excerpt:

Organizational effectiveness.

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Organizational communication : challenges of change, diversity, and continuity

Neher, William W.

Format:

Books

Publication Date

1997

Excerpt:

Organizational communication : challenges of change, diversity, and continuity / Neher, William W.

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10.

Riding the waves of culture : understanding cultural diversity in business

Trompenaars, Fons.

Format:

Books

Publication Date

1993

Excerpt:

Riding the waves of culture : understanding cultural diversity in business / Trompenaars, Fons.

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