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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

by

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising

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2.

Cover image for Get to grips with budgets : how to take the stress out of working with numbers.

Get to grips with budgets : how to take the stress out of working with numbers.

Get to grips with budgets : how to take the stress out of working with numbers.

Format:

Books

Publication Date

2005

Excerpt:

Get to grips with budgets : how to take the stress out of working with numbers.

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3.

Cover image for Marketing payback : is your marketing profitable?

Marketing payback : is your marketing profitable?

Marketing payback : is your marketing profitable?

by

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to

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