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1.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

2.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

by

Berchowitz, David.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent institute of Education. Vega School.

Available: Copies:

3.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

by

Sabela, Danisa.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

8.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

(20)

Independent Institute of Education. Vega School

(7)

The Independent Institute of Education (Vega School)

(5)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Barry, Courtney Amber.

(1)

Batchelor, Michaela.

(1)

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Butterworth, Ashleigh.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Clerx, Humphrey

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

(1)

Di Bartolo, Marianna

(1)

Dollman, Samantha.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Jacqueline.

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jeanroy-Bertrand, Julien

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Krohnert, Michael

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

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Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

(1)

Mushonga, Tendai.

(1)

Myers, Brady Hudson.

(1)

Neil, Hannah Jade.

(1)

Ngqakayi, Anathi.

(1)

(1)

Nkwazi, Jurina.

(1)

Nomandla, Mzwandile.

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Nombanga, Thobile.

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Nzimande, Nokwanda.

(1)

(1)

Odendaal, Jeanne.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

Raubenheimer, Faith.

(1)

Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

Scholtz, Shannon Marcelle.

(1)

Schutte, Amber Leigh.

(1)

Seabe, Kgomotso.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

(1)

(1)

Sokanyile, Zimkhitha.

(1)

(1)

Stewart, Alison.

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Vaccarino, Donald

(1)

Vaccarino, Donald X

(1)

Van Aerde, Joel

(1)

Van Aerde, Yuio

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

(1)

Warsch,Wolfgang

(1)

Whitfield, Alexander.

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Williams, Adderley.

(1)

Willows, Stephen.

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Zambodla, Nandi.

(1)

Format

(157)

(13)

Item Category 1

Developer Books

Prescribed Books

Theses/Dissertations

Material Type

Prescribed books

Reference Books

Theses/Dissertations

Language

(169)

(1)

Library

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(49)

Subject

Branding (Marketing)

(3)

(2)

Brand building -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Creative thinking.

(2)

(2)

(2)

Strategic planning.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing.

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Marketing -- Management.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

Value generation

(1)

Washing powder branding -- Research -- South Africa

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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