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000000000000IIE

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

Available: Copies:

Price management

Machado, Ricardo.

Format:

Books

Publication Date

2013

Excerpt:

Pricing.

Available: Copies:

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

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The photographer's MBA : everything you need to know for your photography business

Cincotta, Sal.

Format:

Books

Publication Date

2013

Excerpt:

occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

Available: Copies:

Best business practices for photographers

Harrington, John, 1966-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html

Format:

Books

Publication Date

2010

Excerpt:

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Available: Copies:

10.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

Available: Copies:

11.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match

Available: Copies:

12.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

competitive strategy -- Market power: monopoly and monopsony -- Pricing with market power -- Monopolistic

Available: Copies:

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