An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Context planning and channel innovation : reading pack

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Principles of strategic thinking : reading pack.

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa