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by 
Nzimande, Nokwanda.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The evolution of social media : the effectiveness, role and value of social media platforms in the
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by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
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by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
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4. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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6. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
cutting-edge topics, including global, social media, business-to-business, in-house, and small agency
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7. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18
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8. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a
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9. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
requires them to understand and execute on branding initiatives, advertising campaigns, social media, and
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10. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
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11. 
Cover image for Routledge handbook of African media and communication studies
by 
Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029
Format: 
Books
Publication Date 
2021
Excerpt: 
Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588
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12. 
Cover image for Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips
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