unlock the relationship between customer insight and financial foresight, and use them to your advantage

earlier editions: introductory overviews offering a Brief Insight into each major period; Timelines which

"The premise of this book is to provide insight into new ways through which corporations create and

This sourcebook provides an insight into the minds of 18 of the world's most distinguished

, even in a chaotic world market. With insight culled from years of experience and packed with practical

, Italy, France and the USA. The interviews provide a fascinating insight into the designers' lives

Foreword / Tipper Gore -- Introduction / Naomi Roseblum -- Insight -- Lured by the horizon -- Women