content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

Social media -- Marketing.

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

Advertising media planning.