Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

The brand gap : how to bridge the distance between business strategy and design : a whiteboard

Strategy, implementation, practice

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

and Strategy, Marketing and Branding Metrics"

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX

will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for

Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating