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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business
Available: Copies:
3. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
4. 
Cover image for Strategic management : awareness & change
Strategic management : awareness & change
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Business planning.
Available: Copies:
5. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
Available: Copies:
6. 
Cover image for Exploring strategy : text and cases
Exploring strategy : text and cases
by 
Johnson, Gerry, author.
E-book - Full text from Myilibrary
http://lib.myilibrary.com/Open.aspx?id=987962&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2017
Excerpt: 
Business planning -- Case studies.
Available: Copies:
7. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
8. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
9. 
Cover image for Business cases
Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business cases / Rudansky-Kloppers, Sharon, author.
Available: Copies:
10. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953
Available: Copies:
11. 
Cover image for Research methods for business students
Research methods for business students
by 
Saunders, M. N. K.
View this book online, via VLeBooks, both on- and off-campus (one-day download only)
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Research methods for business students / Saunders, M. N. K.
Available: Copies:
12. 
Cover image for BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
BABOK : a guide to the business analysis body of knowledge / International Institute of Business
Available: Copies:
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Brevis, Tersia, 1967-
(3)
Advertising Media Association of South Africa.
(2)
Belter, Luisa.
(2)
Cant, M. C. (Michael Colin), 1957- editor.
(2)
Du Plooy-Cilliers, F. (Franzél), author.
(2)
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Business planning.
(6)
Entrepreneurship.
(5)
South Africa.
(5)
Marketing -- South Africa -- Management.
(4)
Strategic planning.
(4)
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