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25. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
ecosystem -- Business models and strategies -- The direct response and database foundations of internet
Available: Copies:
26. 
Cover image for Strategic management : awareness & change
Strategic management : awareness & change
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Business planning.
Available: Copies:
27. 
Cover image for Exploring strategy : text and cases
Exploring strategy : text and cases
by 
Johnson, Gerry, author.
E-book - Full text from Myilibrary
http://lib.myilibrary.com/Open.aspx?id=987962&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring strategy : text and cases / Johnson, Gerry, author.
Available: Copies:
28. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital
Available: Copies:
29. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
30. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
31. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
Available: Copies:
32. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
33. 
Cover image for BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
BABOK : a guide to the business analysis body of knowledge / International Institute of Business
Available: Copies:
34. 
Cover image for Understanding cross-cultural management
Understanding cross-cultural management
by 
Browaeys, Marie-Joëlle.
Format: 
Books
Publication Date 
2015
Excerpt: 
Culture And Management -- Determinants of culture -- Dimensions of culture in business -- Business
Available: Copies:
35. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
Available: Copies:
36. 
Cover image for Turnaround management and corporate renewal : a South African perspective
Turnaround management and corporate renewal : a South African perspective
by 
Harvey, Neil, Prof., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business planning -- South Africa.
Available: Copies:
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