Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.

Customer services -- South Africa -- Marketing.

Customer loyalty.

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Customer services -- South Africa -- Marketing.

Customer services.

-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user

Planning and Customer Loyalty Programs -- 6.Data Basics -- Data and Databases -- Databases in a Nutshell