Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The artist as a physical brand : do audiences have a reaction to artists' dress attire?