A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa