An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Silence as a crisis communications strategy on social media

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries