Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

Rastafaranianism as a culture brand : is its brand image diluting the culture's value