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13.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Available: Copies:

14.

Leveraging thought leadership through social media to build brand equity for fitness brands

Leveraging thought leadership through social media to build brand equity for fitness brands

by

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Available: Copies:

15.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

16.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

by

Berchowitz, David.

Format:

Manuscript

Publication Date

2016

Available: Copies:

17.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Available: Copies:

18.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Available: Copies:

19.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Available: Copies:

20.

Cover image for Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

by

Sabela, Danisa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

21.

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

by

Scholtz, Shannon Marcelle.

Format:

Manuscript

Publication Date

2016

Available: Copies:

22.

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Does the colour of the beer bottle influence South African consumers' perception of the brand?

by

Stopford, Chad.

Format:

Manuscript

Publication Date

2016

Available: Copies:

23.

Cover image for The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

by

Batchelor, Michaela.

Format:

Manuscript

Publication Date

2016

Available: Copies:

24.

Cover image for An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

by

Midgley, Michael

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(127)

Independent Institute of Education. Vega School.

(21)

Independent Institute of Education. Vega School

(8)

Abrahamse, Kaylie.

(1)

Adie, Lauren Amy.

(1)

Almendro, Jennifer.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

Collis, Chanel.

(1)

Cook, Carla Maree.

(1)

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Kock, Kaitlin.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Di Bartolo, Marianna

(1)

Dickinson, Michael.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Dube, Themebelihle Cherly.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Gcaba, Nomdumiso.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Craig Rhodes.

(1)

Harrison, Jacqueline.

(1)

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kambule, Simosa Lebogang.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

Keith, Belling Cameron.

(1)

Kennard, Catherine.

(1)

Keown, Lisa Robyn.

(1)

Khumalo, Philani.

(1)

King, Tayla Ann.

(1)

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(1)

Krame, Nicholas.

(1)

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malan, Philippus.

(1)

Malinzi, Agnes.

(1)

(1)

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(1)

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

Odendaal, Jeanne.

(1)

Oosthuizen, Chrisli.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

(1)

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(1)

Sookdiyal, Nishta.

(1)

(1)

(1)

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(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

(1)

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(1)

Theron, Candice.

(1)

(1)

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(1)

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(1)

(1)

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Rensburg, Rigard Janse.

(1)

Van Vuuren, Mariken Jansen.

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Abraham Johannes.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veitch, Emily Frances.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

Walther, Kathrin.

(1)

Ward, Katherine.

(1)

(1)

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(1)

Whitehead, Seth.

(1)

Whitfield, Alexander.

(1)

Format

(197)

(2)

Material Type

Theses/Dissertations

Language

(198)

(1)

Library

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Publication Date

Subject

Branding (Marketing)

(14)

Marketing research.

(11)

Communication in marketing.

(5)

Consumers -- Research.

(5)

Marketing research -- South Africa -- Cape Town.

(3)

Marketing research -- South Africa.

(3)

Brand building -- Research -- South Africa

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing channels.

(2)

(2)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research -- South Africa

(1)

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand perception -- Research -- South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- South Africa.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers' preferences.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

(1)

Digital revolution

(1)

Educational Studies -- Thesis, Masters

(1)

Electronic commerce -- South Africa.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

Fashion merchandising -- South Africa.

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Multiculturalism in advertising.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Social media -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Sustainable design -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Television advertising.

(1)

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Value generation

(1)

Viral marketing.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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