by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the
by
Belter, Luisa.
Format:
Books
Publication Date
2011 2010
Excerpt:
Advertising media planning -- South Africa.
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