marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural

Media now : understanding media, culture, and technology / Straubhaar, Joseph D., author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Media/impact : an introduction to mass media / Biagi, Shirley, author.

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Data communications and computer networks : a business user's approach / White, Curt M.

Communication in marketing.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Communications? -- Communications Networks -- Local Area Networks -- Wide Area Networks -- Home Networks

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs