design -- The pricing of services -- The service delivery process -- Managing employees' roles in service

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Decisions -- Promotion and Communication Strategies -- Pricing Decisions.

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

-- Transportation technology and systems -- Costing and pricing for transportation -- Motor carriers -- Railroads

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10