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13.

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio

Available: Copies:

14.

Media and journalism : new approaches to theory and practice

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

estate -- The digital and social media environment -- pt. 2. Media institutions -- Radio : the tribal

Available: Copies:

15.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

Available: Copies:

16.

New media in the information society

Lesame, N. C.

Format:

Books

Publication Date

2012

Excerpt:

-- International media and services : digital broadcasting -- television and radio -- New media and development

Available: Copies:

17.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Photographs and art -- Infographics -- Sound and motion -- Radio and other audio -- Television, video, film

Available: Copies:

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