to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Digital media.

-opening vignettes, figures, and communication cases that expose students to professional use of social media and

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

engage in effective business communication. Social media and new communication forms, however, come with

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

With the proliferation of social media and the consumer voice on the web, small business owners need to

Ethics and media culture : practices and representations / Berry, David, 1960-