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13. 
Cover image for Financial management for hospitality decision makers
Financial management for hospitality decision makers
by 
Guilding, Chris.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002071177.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002071177.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Financial management for hospitality decision makers / Guilding, Chris.
Available: Copies:
14. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
Available: Copies:
15. 
Cover image for Financial aspects of marketing
Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Financial aspects of marketing / Schmidt, Ruth A.
Available: Copies:
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