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00000IIE

13.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

Available: Copies:

14.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

Available: Copies:

15.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

buying behavior. -- 7. Organizational buyer behavior of group market. -- 8. Market segmentation

Available: Copies:

16.

Sams teach yourself Active Server Pages in 24 hours

Wille, Christoph.

Format:

Books

Publication Date

1999

Excerpt:

-- Personal Web Server (PWS) -- Internet Information Server -- Write a Little ASP Example -- Handling an ASP

Available: Copies:

17.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of

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