: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy