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00IIE
Print
1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Ch. 12. Evaluation of Print Media -- Ch. 13. Support Media -- Ch. 14. Direct Marketing -- Ch. 15. The
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