Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13