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13.

Marketing plans : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

Available: Copies:

14.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

Available: Copies:

15.

Managing small business : an entrepreneurial emphasis.

Moore, Carlos W.

Format:

Books

Publication Date

2010

Excerpt:

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

Available: Copies:

16.

Best business practices for photographers

Harrington, John, 1966-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html

Format:

Books

Publication Date

2010

Excerpt:

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

Available: Copies:

17.

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global

Available: Copies:

18.

Microeconomics

Pindyck, Robert S.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008009456.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123598
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3123599&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722173&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

-- Market Power: Monopoly and Monopsony -- Pricing with Market Power -- Monopolistic Competition and

Available: Copies:

19.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

20.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

Available: Copies:

21.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and

Available: Copies:

22.

Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

Available: Copies:

23.

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments

Available: Copies:

24.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

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