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000IIE
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13. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
methods and errors -- Ch. 10. Causal research: experiments, test markets, and observation methods -- Part
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14. 
Cover image for Between ourselves : an introduction to interpersonal communication
by 
Burton, Graeme.
Format: 
Books
Publication Date 
1995
Excerpt: 
we perceive? -- Perceiving and communicating -- What affects perception? -- Errors in perception
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by 
Bickham, Jack M.
Format: 
Books
Publication Date 
1993
Excerpt: 
and sequel -- Common errors in scenes and how to fix them -- Plotting with scene techniques -- The
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