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25.

The new strategic brand management : advanced insights and strategic thinking

The new strategic brand management : advanced insights and strategic thinking

by

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.

Available: Copies:

26.

Cover image for Strategic information systems management

Strategic information systems management

by

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Strategic information systems management / Grant, Kevin, 1968-

Available: Copies:

27.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

28.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

29.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

30.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

31.

Cover image for Strategic management : winning in the Southern African workplace

Strategic management : winning in the Southern African workplace

by

Louw, Lynette.

Table of contents http://catdir.loc.gov/catdir/toc/fy0805/2008299956.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2008299956-d.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic management : winning in the Southern African workplace / Louw, Lynette.

Available: Copies:

32.

Cover image for Applied strategic marketing

Applied strategic marketing

Applied strategic marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2005

Excerpt:

Applied strategic marketing / Du Plessis, P. J. (Phillipus Jacobus), 1943-

Available: Copies:

33.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

34.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

35.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Strategisches Management.

Available: Copies:

36.

Cover image for Strategic organisational communication : paradigms and paradoxes

Strategic organisational communication : paradigms and paradoxes

Strategic organisational communication : paradigms and paradoxes

by

Verwey, Sonja.

Format:

Books

Publication Date

2003

Excerpt:

Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.

Available: Copies:

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Keller, Kevin Lane, 1956-

(6)

Kapferer, Jean-Noël.

(4)

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(3)

Venter, Peet, 1964-

(3)

Elliott, Richard H., author.

(2)

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(2)

(2)

Manning, Anthony D.

(2)

Pearce, John A.

(2)

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(2)

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(2)

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(2)

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(2)

Strickland, A. J. (Alonzo J.)

(2)

Strydom, J. W. (Johan Wilhelm), 1952-

(2)

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(2)

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(2)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Collins, James C. (James Charles), 1958-

(1)

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(1)

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(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davies, Gary, 1946-

(1)

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(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

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(1)

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(1)

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(1)

Georgson, Mats.

(1)

Grant, Kevin, 1968-

(1)

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(1)

(1)

Jansen van Rensburg, Mari.

(1)

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(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

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(1)

(1)

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(1)

Lazenby, Kobus.

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Strategic planning.

(22)

Brand name products -- Management.

(10)

Strategisches Management.

(10)

Strategisch management.

(9)

(8)

Marketing -- Management.

(7)

(6)

(5)

Industrial management.

(5)

(5)

Product management.

(5)

Strategic planning -- Case studies.

(4)

Brand name products.

(3)

(3)

(3)

(3)

Organizational change.

(3)

Strategic planning -- South Africa.

(3)

Communication in management.

(2)

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(2)

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(2)

(2)

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(2)

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(2)

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(2)

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(2)

(2)

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(2)

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(2)

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(2)

(2)

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(2)

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(2)

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(2)

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(2)

(2)

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(2)

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(2)

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(1)

Administração de marketing.

(1)

(1)

Brand name products -- Europe -- Management.

(1)

Branding (Marketing)

(1)

Business and Management.

(1)

Business forecasting.

(1)

Business planning.

(1)

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(1)

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(1)

(1)

Corporate identity.

(1)

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(1)

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(1)

Decision making.

(1)

Economic forecasting.

(1)

(1)

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(1)

Executive coaching.

(1)

(1)

Führungsgrundsatz.

(1)

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(1)

Gestion de la qualité.

(1)

(1)

(1)

Industrial management -- South Africa.

(1)

Information technology -- Management.

(1)

Informationsmanagement.

(1)

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(1)

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(1)

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(1)

Markalı ürünler -- Yönetim.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Planificación estratégica.

(1)

Politique de l'information.

(1)

(1)

Product management

(1)

Produit de marque.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produktmanagement.

(1)

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(1)

(1)

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(1)

(1)

Retail trade -- Management.

(1)

Sistemas de información en administración.

(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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