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1.

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Does the colour of the beer bottle influence South African consumers' perception of the brand?

by

Stopford, Chad.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

2.

Cover image for An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

by

Midgley, Michael

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

3.

Cover image for An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

by

Ashburner, Sebastian.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

by

Berchowitz, David.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent institute of Education. Vega School.

Available: Copies:

10.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(137)

Independent Institute of Education. Vega School.

(20)

Independent Institute of Education. Vega School

(7)

The Independent Institute of Education (Vega School)

(5)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Barry, Courtney Amber.

(1)

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(1)

(1)

Bembe, Chumani.

(1)

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Clerx, Humphrey

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Coetsee Christiaan.

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(1)

(1)

(1)

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(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

(1)

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Dollman, Samantha.

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Esterhuyse, Elzaan Erica.

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Fairfax, Jessica.

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Fairlie, Emma-Jayne.

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Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

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Gaffoor, Shaakir.

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Garbaccio, Jean-Pierre Otello.

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Garlick, Phillip.

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Giuricich, Gabriella.

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Granger, Vanessa.

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Griffin, Olivia.

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Howarth, Claire.

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Hughes, Sarah-Jane.

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Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jeanroy-Bertrand, Julien

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Krohnert, Michael

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Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

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Mabasha, Phumzile.

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Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

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Marais, Liezel.

(1)

Maritz, Stefan.

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Matiringe, Tanitta.

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Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

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Modisane, Tshepang.

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Mogashane, Lebogang.

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Mokibe, Sharon Duduetsang.

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Mostert, Marike.

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Mushonga, Tendai.

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Ngqakayi, Anathi.

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Nombanga, Thobile.

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Nzimande, Nokwanda.

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Odendaal, Jeanne.

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Pasiya, Sesothando.

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Phiri, Nonkululeko Simone.

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Pienaar, Louis.

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Pietersen, Conny Nteboheleng.

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Present, Fidel.

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Racitti, Riccardo.

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Radebe, Gugulethu Nomvula.

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Randell, Polly.

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Raubenheimer, Faith.

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Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

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(1)

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(1)

Seabe, Kgomotso.

(1)

Sherman, Nikki.

(1)

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Siwela, Sonwabise.

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(1)

(1)

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Sokanyile, Zimkhitha.

(1)

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Stewart, Alison.

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

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Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Vaccarino, Donald

(1)

Vaccarino, Donald X

(1)

Van Aerde, Joel

(1)

Van Aerde, Yuio

(1)

Van Aswegen, Este.

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Van Beeck, Rebecca Looringh.

(1)

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Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

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Veii, Vetarera.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

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Whitfield, Alexander.

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Willows, Stephen.

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Zambodla, Nandi.

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Format

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(13)

Item Category 1

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Theses/Dissertations

Material Type

Prescribed books

Theses/Dissertations

Language

(169)

(1)

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(1)

(1)

(49)

Subject

Branding (Marketing)

(3)

(2)

Brand building -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Creative thinking.

(2)

(2)

(2)

Strategic planning.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing.

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Marketing -- Management.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

Value generation

(1)

Washing powder branding -- Research -- South Africa

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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